Privacy Policy

Last Updated: 15 January 2026

Glowberry operates this online store and website, together with all associated content, features, tools, products, and services (collectively referred to as the "Services"). RUYI INCREMENTUM LTD provides these Services to offer you a tailored shopping experience. Our Services are hosted on the Shopify platform, which enables us to deliver these offerings to you. This Privacy Policy explains how we gather, utilise, and disclose personal information when you access our website, engage with our Services, complete purchases or other transactions, or otherwise interact with us.

In the event of any inconsistency between our Terms and Conditions and this Privacy Policy, this Privacy Policy shall take precedence concerning the collection, handling, and sharing of your personal information.

Please review this Privacy Policy thoroughly. By accessing or utilising any of our Services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as outlined herein.

Categories of Personal Data We Collect

The term "personal data" refers to information that identifies you or another individual, or that can be reasonably linked to you. Personal data does not encompass information that has been anonymised or aggregated to the extent that identification or association with any individual is no longer possible. Subject to your interactions with our Services, your location, and applicable legal requirements, we may collect or process the following types of personal data, including inferences derived therefrom:

Contact Information: Your name, postal address, billing address, delivery address, telephone number, and email address.

Financial Information: Credit card, debit card, and bank account details; payment card information; transaction records; payment methods; payment confirmations; and related payment data.

Account Details: Username, password, security questions, account configurations, and preferences.

Transaction Records: Products you browse, add to your basket, save to wishlists, purchase, return, exchange, or cancel, along with your historical transaction data.

Communications: Information you share when corresponding with us, including enquiries submitted to our customer service team.

Device Data: Information regarding your device, browser, network connection, IP address, and other unique identifiers.

Usage Data: Information about how you interact with our Services, including browsing behaviour, pages visited, and engagement patterns.

Sources of Personal Data

We may obtain personal data from the following sources:

Direct Collection: We gather data when you create an account, access or utilise our Services, communicate with us, or otherwise provide your personal information directly.

Automated Collection: We automatically collect data from your device when you use our products, services, or visit our website, including through cookies and similar tracking technologies.

Service Providers: We receive data when we engage service providers to deploy certain technologies or when they collect or process your personal data on our behalf.

Partners and Third Parties: We may receive personal data from our business partners and other external sources.

How We Use Your Personal Data

Depending on your interactions with us and which Services you utilise, we may use your personal data for the following purposes:

Service Delivery and Enhancement: We use your personal data to provide our Services to you, including fulfilling our contractual obligations, processing payments, completing orders, storing your preferences and items of interest, sending account-related notifications, creating and managing your account, arranging delivery, facilitating returns and exchanges, enabling product reviews, and personalising your shopping experience through tailored product recommendations. We may also use your data to improve and optimise our Services.

Marketing and Promotional Activities: We use your personal data for marketing purposes, such as sending promotional communications via email, SMS, or postal mail, and displaying online advertisements for products or services on our website or third-party platforms, potentially based on your previous purchases, items added to your basket, and other engagement with our Services.

Security and Fraud Prevention: We use your personal data to authenticate your account, provide secure payment and shopping experiences, identify, investigate, and address potentially fraudulent, illegal, unsafe, or malicious activities, protect public safety, and maintain the security of our Services. If you register for an account, you are responsible for safeguarding your login credentials. We strongly advise against sharing your username, password, or other access information with anyone.

Customer Communications: We use your personal data to deliver customer support, provide effective services, respond promptly to your enquiries, and maintain our business relationship with you.

Legal Compliance: We use your personal data to comply with applicable laws, respond to lawful legal processes including requests from law enforcement or regulatory bodies, participate in civil investigations, engage in potential or actual legal disputes, investigate potential violations of our terms or policies, and enforce our terms and policies.

How We Share Personal Data

Under certain circumstances, we may share your personal data with third parties for legitimate purposes consistent with this Privacy Policy. Such circumstances may include:

Service Providers: We share data with providers and other third parties who perform services on our behalf, including Shopify for platform hosting, IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment, and shipping services.

Marketing Partners: We share personal data with business and marketing partners who provide marketing services and display advertisements to you. For instance, we utilise Shopify to facilitate personalised advertising with third-party services based on your online activity across different merchants and websites. These partners process your information in accordance with their own privacy policies. Subject to your jurisdiction, you may have the right to opt out of the sharing of your information for targeted advertising purposes.

At Your Request: We share certain information with third parties when you request or consent to such sharing, for example, to facilitate product delivery or when you use social media widgets or login integrations.

Corporate Affiliates: We share personal data with our affiliates or otherwise within our corporate group.

Legal and Business Purposes: We share data in connection with business transactions such as mergers or insolvency proceedings, to comply with applicable legal obligations (including responding to subpoenas, court orders, and similar requests), to enforce applicable terms of service or policies, and to protect or defend our Services, our rights, and the rights of our users or others.

Our Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal data regarding your access to and use of the Services in order to provide and improve them. Data you submit through the Services is shared with Shopify and with third parties, who may be located in countries other than your country of residence, to provide and enhance the Services for you. To protect, develop, and improve our business, we also utilise certain advanced Shopify features that incorporate data and information from your interactions with our store, other merchants, and Shopify. To deliver these advanced features, Shopify may use personal data collected through your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify acts as a data controller for the processing of your personal data, including responding to your requests to exercise your data protection rights. For further information about how Shopify uses your personal data and your rights, please consult the Shopify Consumer Privacy Policy.

Third-Party Websites and External Links

Our Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or are not under our control, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on them. Information you make publicly available, including information shared on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restriction on its use by us or any third party. The inclusion of such links does not imply our endorsement of those platforms or their owners or operators, except where expressly stated in the Services.

Information from Children

Our Services are not intended for use by children, and we do not knowingly collect personal data from children who are below the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details provided below to request deletion of that information. As of the effective date of this Privacy Policy, we are not aware of any "disclosure" or "sale" (as those terms are defined under applicable law) of personal data from individuals under the age of 16.

Data Security and Retention

Please be aware that no security measures are completely foolproof, and we cannot guarantee absolute security. Additionally, information you transmit to us may be subject to risks during transmission. We advise against using unsecured channels when sending sensitive or confidential information to us.

The duration for which we retain your personal data depends on various factors, including whether we need the data to manage your account, provide Services to you, comply with legal obligations, resolve disputes, or enforce our contracts and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal data. However, these rights are not absolute, may apply only under certain circumstances, and in some cases we may decline your request as permitted by law.

Right of Access: You may have the right to request access to the personal data we hold about you.

Right to Erasure: You may have the right to request that we delete the personal data we hold about you.

Right to Rectification: You may have the right to request that we correct any inaccurate personal data we hold about you.

Right to Data Portability: You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party under certain circumstances and subject to certain exceptions.

Right to Opt Out: Depending on your jurisdiction, you may have the right to opt out of the "sale" or "sharing" of your personal data or to object to the processing of your personal data for purposes considered "targeted advertising" under applicable data protection laws.

Communication Preferences: We may send you promotional emails. You can opt out of receiving such communications at any time by using the unsubscribe mechanism included in our emails. If you opt out, we may still send you non-promotional messages, such as those relating to your account or orders.

Additional Rights for UK and EEA Residents

If you are a resident of the United Kingdom or the European Economic Area, you may, subject to the exceptions and limitations under local law, exercise the following rights in addition to those mentioned above:

Right to Object and Right to Restrict Processing: You may have the right to request that we cease or restrict the processing of your personal data for certain purposes.

Withdrawal of Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. Withdrawing your consent does not affect the lawfulness of processing carried out prior to its withdrawal.

You may exercise these rights where indicated within the Services or by contacting us using the contact details provided below. For more information about how Shopify uses your personal data and your rights, including rights regarding data processed by Shopify, please visit the Shopify Privacy Portal.

Exercising these rights will not result in any adverse treatment. Where permitted or required by applicable law, we may need to verify your identity before processing your requests. In accordance with applicable laws, you may designate an authorised agent to submit requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require proof that you have authorised them to act on your behalf, which may require you to verify your identity directly with us. We will respond to your request in a timely manner, in accordance with applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact details provided below. Depending on your location, you may have the right to appeal our decision by contacting us using the contact details below or by submitting a complaint to the relevant data protection authority. For the European Economic Area, a list of relevant data protection supervisory authorities is available through the European Commission website.

International Data Transfers

Please note that we may transfer, store, and process your personal data outside the country in which you reside.

When we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the data transfer is to a country that has been determined to provide an adequate level of protection for personal data.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on this website, update the "Last Updated" date accordingly, and provide any notification required by applicable law.

Contact Us

If you have any questions regarding our data protection practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us:

By email: RUYIINCREMENTUM@proton.me

By post: 59 Lorrimore Road, London, England SE17 3LZ

For the purposes of applicable data protection laws, RUYI INCREMENTUM LTD is the data controller for your personal data.